And convenience is definitely the right word here! They speed up the rental process and make your job (and life) a whole lot easier.
If you’ve been following this blog for the past few weeks, then you likely have some idea of what all of the fuss is about. Online rental applications save time, money, and energy, and more tenants are likely to apply for your unit if you offer one. Check out the post that I wrote a few weeks ago if you want a more in-depth look – Why You Should Use an Online Rental Application Form.
88% percent of tenants have said that they would like to have the option of applying for rental units online. Not everyone has to use the online form though. You should always provide the option of a paper application for those who wish to do things the old-fashioned way.
Since so many tenants prefer to apply for units online, it makes sense that landlords providing online applications have experienced such a jump in the number of tenant-applicants. You can literally expect around 25% to 50% in the number of applicants if you provide an online application form. And that figure is on the smaller side of things!
One landlord that I know even had ten times the number of applicants in the first three months that he provided online rental applications for tenant! True, it was around the beginning of the school year and he rents primarily to college-aged students, but it’s still an amazing increase in applicants!
Out of sixteen landlords that I personally know who have begun providing online rental applications, the lowest increase in tenant-applicants has been 25%. Pretty amazing if you ask me!
Tenants prefer online applications because they are simply easier. Rather than huff and puff through a paper form, and then have to either drive it back to your office or fax it in, they can just push the power button, fill a form out online, and click! With the amount of time that today’s population spends online, it doesn’t take a genius to see that online rental application forms are the wave of the future!